Promotional book created for the launch of Beyonce's Heat perfume. The design and concept was created by the team at Ahoy Studios. I worked on the layout and editorial elements. As well as the lenticular cover. This was the first launch of her perfume so Mrs. Knowles wanted to create something unique and different and focus on the passion and fire of the Heat brand. These promotional books were handed out during the New York City launch and mailed out to tastemakers with in the fashion and cosmetic world.
Creative Direction: Ahoy Studios