During my time at m:United , I worked on a variety of project for Microsoft. My focus was primarily on digital , but I did also spearhead Subway Takeovers, Print Ads, OOH installations,Retail signage and Broadcast television. I also worked with the divisions of Microsoft that worked with social justice initiatives and causes around the world.
Cannes Lion Silver
Art Direction and Design — Amad Ilyas
Creative Direction — Various
Past Lives is a streetwear line that we launched this year. We wanted to create a streetwear line that was different and refined but still appealed to its audience. The idea of 'Past Lives' is to explore the intersect of technology and ones' identity
Art Direction & Design: Amad Ilyas
Creative Direction: Rocky Li Photography: Jayne Lies
Raveena is a singer/ songwriter based in New York City who creates soulful music thats is stripped down and super beautiful. I have worked with her on the “I Won’t Mind” single cover as well as the corresponding Social Media assets. The type is inspired by Raveena’s handwriting.
Art Direction & Design: Amad Ilyas Creative Direction: Raveena
Worked on Ultimate Ears Summer 2017 Campaign focusing on Social Media Assets . Worked on a team to come up with unique ways of showcasing the UE Boom speaker as well as the IG story animation.
Designer & Art Director: Amad Ilyas
Creative Director: J. Chew
NAACH GIRLS is the exploration of the dancing girls of South Asia from its humble roots to its demise at the hands of colonialism to its resurrection in contemporary film. A ongoing project that will be composed of various factors from YouTube clips to sound pieces ripped from film, in addition to my own mixed media collages that reference the glossy magazines of Bollywood like Stardust and filmfare. Shifting the gaze from the actresses that portrayed these iconic roles to the characters who challenged their roles in the very society that knocked them down.
Concept & Execution: Amad Ilyas
Full immersive piece can be viewed here
I worked with Praytell to come up with the new Branding and visual guides used by partner brands along with Twitter. These graphics were then used in the style guides for various assets for our partnership with Twitter.
Design: Amad Ilyas
88rising is the premiere portal for Asian culture globally. Comprised of a Media Channel, Record Label, Brand Incubator. It is at the forefront of bringing Asian culture and artists to the masses. Working with a team of likeminded and talented designers , we worked on a variety of projects ranging from digital to print and large scale events.
I worked on creating graphic assets and material for various projects as well as digital content.
Worked on the site with Jam City, a UK based producer signed to Night Slugs. The site hosted Jam’s newest project a genre breaking mixtape.
Creative Direction: Jam City
Original Artwork: Jam City
Web & Digital Design: Amad Ilyas
During my time at Ahoy Studios, I worked on a variety of project for non profits and Art orgs. The project I was most hands on with was the Lost Exhibit at the Vilcek Foundation in downtown Manhattan. I was responsible for the layout of the catalog as well as setting up the exhibit along with the rest of the team. This project was important to me because it celebrated the diversity of the television show not just the cast but everyone who had went into making the show what it was.
Creative Direction: Denis Soumers
Design: Amad Ilyas
The Prisoner Wine Company was built to disrupt Wine brands on the market. The brief for this project wanted the brand to fit more with a younger market while embracing the history and culture of the brand itself. Using the idea of the story of the bottle, I was tasked with telling the journey of the wine from the vineyard to the table. A series of print ads as well as digital assets were created to tell this as well. A massive party was also launched with a activation where viney yard visitors could tell their own story via tin metal portraits.
Various identities and artwork that I have made through the years for different artists internationally. A lot of these projects play with aesthetics and are primarily seen in a digital space.
Art Direction & Design: Amad ilyas
Identity and branding for Blossom Sound , a clothing line started by 88rising artist, Joji. Worked on the custom logomark as well assisted on the web store.
Creative Direction: Amad Ilyas
Website Design: Bart P.
Worked with General Idea for a number of seasons transitioning them from Korean luxury brand to New York Fashion Week Contender. Worked on the identity as well as the runway collections , designing everything from the programs to post production work for press.
General Idea has been featured in numerous publications and is still one of the main contenders for New York Men's Fashion Week.
Creative Direction: Bumsuk Choi
Art Direction & Design: Amad Ilyas
Director of Cinematography / Wooje Kim
Cinematographer / Jaesun Song / Sohyeon Jenny Eom
Last year toddlers shot and killed more Americans than terrorists. If we really want to keep America safe let’s pass common sense gun laws. Or start thinking of other options – like getting rid of toddlers. I worked with the team a McCann on the tv spot cleaning up the graphics and the visuals. Also focused on the corresponding website.
Agency: McCann New York
Co-Chief Creative Officers: Sean Bryan, Thomas Murphy
Executive Creative Director/Copywriter: Susan Young
Executive Creative Director/Art Director: Daniela Vojta